Drake’s October’s Very Own releases NFL-licensed apparel collection

With the Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles just two weeks away, anything to do with the NFL is sure to be a hit, especially when it comes to apparel that fans can show off in their favorite team’s colors and crests. And if the apparel brand is endorsed by a celebrity, even better.

Drake, one of the most successful singers of the last decade, has his own clothing line brand, called OVO (October’s Very Own), and in a partnership with the NFL announced that on Friday, February 3, he will be releasing an entire line inspired by the league’s teams. On its social media accounts, OVO announced its new collection, which in several designs features rapper Lil Wayne as a model, which will surely catch the attention of fans. In some of the images posted on OVO’s Instagram account, Wayne is shown sporting, of course, Green Bay Packers models.

Following a nostalgic collaboration with LOONEY TUNES, Drake‘s lifestyle brand October’s Very Own now collaborates with the NFL for the first time ever, delivering an officially licensed capsule collection featuring co-branded apparel for select teams.

Ahead of the collection drop, OVO releases a campaign shoot featuring Lil Wayne representing the Green Bay Packers and Griselda rapper Benny the Butcher representing the Buffalo Bills. Celebrating the Canadian roots of the partnership, Canadian NFL players Jevon Holland, Safety for the Miami Dolphins, and Neville Gallimore, Defensive Tackle for the Dallas Cowboys will also be styling the collection on their social channels. Arriving just in time for Super Bowl LVII, the series delivers co-branded letterman jackets, Owl logo hoodies, and T-shirts with other teams represented in the collection including the Dallas Cowboys, San Francisco 49ers, New York Giants, Miami Dolphins, Los Angeles Rams, and Las Vegas Raiders.